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PRESS RELEASES

THE APEX COOL AWARD

The Airline Passenger Experience Association Award recognizes the innovative spirit at APEX EXPO. Attendees voted for the coolest innovations on the show floor by using the APEX EXPO app.

Driven by unique solutions that give advertisers the ability to target a specific onboard audience, Inflight Media Digital (IMD) has been named the winner of the 2019 APEX Cool Award. “I’m very proud and honored,” said Jean-Marc Chevassus, CEO of IMD, Read more...

September - 2019 

DUTY FREE AGREEMENT

IMD and James Richardson Duty Free through Armelle Communication have established since August their first collaboration with a tailor-made programmatic campaign on targeted nationalities travelers. The proposed solution allows a brand image increasing and drive traffic to airport stores. Israelian marketing papers specialized as PassportNews or All Marketing have relayed about this new business relation. 

August - 2019 

AD SERVING PACT

Lufthansa Systems now integrates IMD adserver (AirSAS) in all aircraft managed by the German technical inflight expert.

 

IMD technology will allow advertisers to expose passengers to branded message accordingly to few targeting criteria (language, age, gender...) during the flight.

Additional information on Runway Girl   

March - 2019 

AIRPMP ONBOARD

IMD has launched the first inflight Market Place, an application named AirPMP that allows the matching between airline audiences and advertiser needs.

Connected passengers are listed with system availability (Seatback TV, Wireless Entertainment, Inflight Connectivity), flight routes, seat class and languages.

Read more about AirPMP and AirSAS partners on Apex website. 

September - 2018