WHY AND HOW IS IT RELEVANT TO ADVERTISE ON CHINESE TRAVELERS AUDIENCE?

11th June - 2020

The Chinese Ministry of Culture and Tourism shared data showing that from 1st to 5th May, China carried a total of 115M domestic tourists which represents 47,5 billion yuan revenue. May vacation has been a booster for the recovery of the Chinese tourism. Ctrip's data shows bookings (including air, train, bus & cars order) in May increased by more than 130% compared with bookings to travel in April. If we focus on air ticket, we still know from Ctrip that booking in May compared with the number of air ticket booked end of April showed an increase of 51%.

Chinese domestic tourism is then launched again as the state were expected. Millions travelers are actually recovering the way to airport which are also preparing commercial areas and airport life entertainment to guarantee a unique travelers experience provide of respect to the sanitary recommendations.

Hopefully, international connexion to China will open soon. One of the biggest Chinese travel actor 'Ctrip' chairman James Liang have scheduled a public meeting for the end of this month. He will expose all updates regarding traffic recovery and booking trends.

Advertise on Chinese travelers is already relevant and possible through few strategic channels.

China Eastern - Wireless Inflight Entertainment

  • +100 equipped aircraft (A330, A350, B767, B777, B787)

  • +130 million passengers last year (2019)

  • Complete entertainment platform including Movies, TV, News, Sport...

  • Engaging and various available ad format as Interstitial Banner,

  • Display Banner, Full Screen Banner or Pre-Roll Video

  • Possibility to target domestic or international exclusive audience

WeChat Live Streaming

  • WeChat welcome today more than 1 billion daily users

  • Exclusive travel topics to introduce user experience

  • Leverage from Key Opinion Leader fan base engagement

  • KOL purchase leading power close to 40% for beauty product

  • Minimum conversion rate of 36% last past year

  • LinkedIn - Grey Circle

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