ENJOY YOUR BREAK WITH IMD NEWS
Advertising on Chinese travelers is already possible with IMD
The Chinese Ministry of Culture and Tourism shared data showing that from 1st to 5th May, China carried a total of 115M domestic tourists which represents 47,5 billion yuan revenue.
IdeaNova & IMD collab
September - 2020
The newest IdeaNova ad playback feature allows monetization of video content through dynamic pre-roll and midroll ad insertion.
IdeaNova and IMD teams have been working in cooperation to integrate AirSAS advertising server. AirSAS.aero is a secured SaaS adserving solution that enables every stage of a digital advertising campaign without consuming any bandwidth during the flight.
IdeaNova Technologies has updated their Inplay Player 6 product with advertising capabilities. Read more...
THE APEX COOL AWARD
September - 2019
The Airline Passenger Experience Association Award recognizes the innovative spirit at APEX EXPO. Attendees voted for the coolest innovations on the show floor by using the APEX EXPO app.
Driven by unique solutions that give advertisers the ability to target a specific onboard audience, Inflight Media Digital (IMD) has been named the winner of the 2019 APEX Cool Award. “I’m very proud and honored,” said Jean-Marc Chevassus, CEO of IMD, Read more...
DUTY FREE AGREEMENT
August - 2019
IMD and James Richardson Duty Free through Armelle Communication have established since August their first collaboration with a tailor-made programmatic campaign on targeted nationalities travelers. The proposed solution allows a brand image increasing and drive traffic to airport stores. Israelian marketing papers specialized as PassportNews or All Marketing have relayed about this new business relation.
AD SERVING PACT
March - 2019
Lufthansa Systems now integrates IMD adserver (AirSAS) in all aircraft managed by the German technical inflight expert.
IMD technology will allow advertisers to expose passengers to branded message accordingly to few targeting criteria (language, age, gender...) during the flight.
Additional information on Runway Girl
September - 2018
IMD has launched the first inflight Market Place, an application named AirPMP that allows the matching between airline audiences and advertiser needs.
Connected passengers are listed with system availability (Seatback TV, Wireless Entertainment, Inflight Connectivity), flight routes, seat class and languages.
Read more about AirPMP and AirSAS partners on Apex website.