IDEANOVA & IMD COLLABORATION
September - 2020
IdeaNova Technologies Updated Ad Player Feature
IdeaNova Technologies has updated their Inplay Player 6 product with advertising capabilities. The newest ad playback feature allows monetization of video content through dynamic pre-roll and midroll ad insertion.
This new feature offers seamless navigation with markers indicating where the ad will be placed within the player, as well as the option to skip ads after the mandatory viewing time has expired. The ad skip functionality (See today’s IFExpress Image) is configurable per ad, giving inflight entertainment providers the ability to control this functionality based on their business requirements.
IdeaNova CTO Janne Pelkonen said, “We believe that customers at every level can benefit from this new technology,” Pelkonen continued with “All supported Inplay platforms can benefit from this new, standard – VAST compliant option to monetize on any video streaming solution. Our enhanced Ad platform is very flexible allowing a wide variety of ad content presentation, content management and reporting.”
The largest benefit of this offering is that it allows the entire platform, and therefore airline carrier, to generate additional revenue from streaming Hollywood and other video content across passenger owned devices. The use of personal electronic devices (PEDs) within aircrafts relieves airlines of the additional work of keeping seatback displays properly functioning. Also, with new safety guidelines and the hope to limit shared surfaces, use of PEDs keeps the cabin safer, adding to a more enjoyable passenger experience. This new ad serving technology is also available on seatback displays, giving airlines uniform platform for managing and displaying advertising content.
IdeaNova and IMD teams have been working in cooperation to integrate AirSAS advertising server. AirSAS.aero is a secured SaaS adserving solution that enables every stage of a digital advertising campaign without consuming any bandwidth during the flight.
The campaign management rules are set on AirSAS platform before to be sent inside the aircraft, they include audience targeting and specific routes choice. No campaign is being broadcasted without the approval of the airline carrier. The follow-up of the ad campaign with detailed reporting is available as soon as the flight is over when the aircraft is landing.
IMD CEO Jean-Marc Chevassus believes, “The sourcing of advertisers is being optimized through the connection between AirSAS AdServer and the first inflight advertising private marketplace: AirPMP”. AirPMP.aero is already aggregating the audience of 32 airlines offering an incredible volume exceeding 100 million inflight displays and video ad inventory/month and accessible by any media buyer at any time.
Every renown AdServer can connect to AirPMP, provided it meets minimum requirements especially regarding IVT (InValid Traffic). The marketplace enables an advertiser access to the audience details of any fleet across the world and immediately submits the media plan to both airline carriers and advertisers for seamless inflight digital advertising campaigns. Check out IdeaNova’s website for more information.
